13 ‑ 15 Oct 2016 (everyday) 9:30am ‑ 6:30pm (9 hours)
16 Oct 2016 (Sun) 9:30am ‑ 5pm (7 hours 30 minutes)
1 Expo Drive, Wan Chai, Hong Kong
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The annual Hong Kong Electronics Fair (Autumn Edition) and electronicAsia opened today at the Hong Kong Convention and Exhibition Centre (HKCEC) and continue through 16 October. The 36th Electronics Fair (Autumn Edition) is organised by the Hong Kong Trade Development Council (HKTDC), while the 20th electronicAsia is jointly organised by the HKTDC and MMI Asia Pte Ltd.

“As the world’s largest electronics marketplace, the Electronics Fair and electronicAsia gather around 4,200 exhibitors from 29 countries and regions,” said Benjamin Chau, Acting Executive Director, HKTDC. “The exhibits this year include smart tech, virtual reality, wearable electronics and more, demonstrating the industry’s ability to keep abreast of the technology trends and launch products that match the market’s demand. We hope they will be received well during the fairs.”

The HKTDC has organised more than 140 buyer missions this year representing more than 12,000 global buyers from over 8,000 companies to the two fairs. These include major international retailers, importers and distributors such as TDL from Canada, Product Group from Australia, Casino from France, Casanova from Spain, Mad Robots from Russia, Mobibox from Brazil, Sound Village from Argentina, LehuMall.com from the Chinese mainland, Croma from India, ICST from Japan, Signeo from Singapore and Matahari Mall.com from Indonesia.

Debut Virtual Reality and Startup zones showcase innovative technology and ideas
Adopting smart and high-tech solutions has become a prevailing trend across virtually all sectors. To effectively showcase the latest technologies and products, the HKTDC has introduced a new Tech Hall at the Convention Hall, clustering five thematic zones including the inaugural Virtual Reality and Startup zones, as well as Smart Tech, Robotics & Unmanned Tech and 3D Printing. This assemblage will help buyers source high-tech electronic products with ease while investors can explore investment and partnership opportunities in a range of new technologies developed by startups.

Startups are a growing force in driving economic diversity. The new Startup zone gathers close to 50 startup companies from Hong Kong, Canada, the Chinese mainland, Taiwan and the US to showcase new technologies. A Canadian exhibitor is presenting an in-vehicle diagnostic and monitoring device that can transform a conventional car into a smart vehicle. Its nine-axis sensor can gather data to reconstruct the car’s motion path if it is involved in an accident. A local startup exhibitor is introducing an electronic smart price tag equipped with a high-definition colour display and Wi-Fi, allowing pricing information to be updated wirelessly in real-time.

To stand out in the marketplace, startups need suitable opportunities to explain their ideas and showcase their products to potential investors. To this end, the Electronics Fair provides an excellent platform with a series of startup-themed events on the programme. These include the “First Step of Your Startup Project” seminar, which features Ben Bateman, Senior Director of Strategic Programs of the US crowdfunding platform Indiegogo, a pitching session where startups can pitch solutions or product ideas to potential investors on the spot, as well as “Startup, Smart Launch” where newly developed technology and products can be introduced to buyers. Entrepreneurs behind successful startups are also on hand to share their experiences with visitors.

Virtual Reality zone energises the tech craze
Many industry players in the technology and online gaming sectors are investing in the development of virtual reality (VR) applications. The new Virtual Reality zone at the Electronics Fair is showcasing a range of VR headsets and related technology as well as VR video cameras. One of the Hong Kong exhibitors is using the fair to parade its 360-degree VR drone, a professional grade system for filming 360-degree panoramic scenes and VR videos. It is compatible with action cameras, enabling all-direction aerial spherical photography. A company from Taiwan has brought its 3D video camera module that enables users to capture 3D videos on a mobile phone with the module and an app.