With the advancement in mobile technology such as Near Field Communication (NFC) and 4G network development, business transactions and financial services are entering into a new era, becoming more ubiquitous, convenient, efficient and secure. The "Mobile Business Summit 2012 - Mobile Finance in the New Era" is hence hosted to gather stakeholders from Finance and IT sectors to discuss the trend and business opportunities of mobile finance. This Summit is an extended from the reputed business conference "Digital Media Marketing Conference" initiated in 2009. It is an annual signature event organized by WTIA to bridge differences in perspectives and facilitate knowledge exchange between mobile technology industry and other businesses. For details or registration of this Summit, please visit its official website at http://mbs.hkwtia.org Venue Function Room 1-3, Level 3, Core E, Cyberport 3