Most of the startup founders come from technical or business backgrounds. Naturally they think much more in terms of "features", "revenue streams" and "development cycles" rather than in terms of "customer journeys", "brand attributes" and "consideration sets". But small and big companies from Zendesk to Apple have shown that good marketing thinking is at least as crucial to the success of a startup, as the product itself. In this talk we'll explore some of the most useful marketing concepts and see how they can be applied for the benefit of businesses at any stage. Language: English Registration: http://1005.cyberport.hk (Deadline: 3 October) Organizers: Cyberport and Tribal DDB Hong Kong About the Speaker: Mr. Georgy Strakhov, Digital Strategist, Tribal DDB Hong Kong George (Georgy) Strakhov was born in Georgia, USSR.  After spending some time in Moscow State University studying South Asian History, Hindi and Urdu he understood that his calling was more in the present rather than in the past.  At the age of 18 he dropped out from university to start two businesses: ESL school and a web development studio.  Accidentally he stumbled upon advertising industry & got fascinated by the spirit of changing human behavior as a practical way of studying it. He soon joined a rapidly growing digital agency in Moscow as a New Business Lead focused on international Clients.  He later co-founded Tribal DDB Moscow and led its Client Service and Strategy department for 3 years. At the end of 2010 he decided to follow his dream to see the world. In 2011 George moved to Hong Kong and joined Tribal DDB Hong Kong as a Digital Strategist. Outside work George is a happy husband, a father of two, a runner, a musician, a social entrepreneur and last but not least a dreamer.