After the success of the Botellón, we thought that people would like more cool “out of the ordinary happenings” in Hong Kong, thus we are now launching some incredibly exciting concepts as OoOH (which stands for: Out of the Ordinary Happenings). These will be events that we are missing in our city – just like with the Botellón. The first of these will be something that we passionately love: reggae on the beach with fantastic people on a Sunday. Should we add anything else? We're calling it George Lukas, because we wish to put reggae music into a brand-new context. Is Star Wars odd as a context? It is just different. And that's the point. While we are expecting everyone with a good sense for life, we will also present a DJ line-up that all Hong Kong reggae lovers will appreciate. Five fantastic DJs for 6 hours of increasingly good vibes. On the beach. In Hong Kong. With great people. What else can we say? As a launch, this will be an event with a very limited capacity, so we would urge you to buy your tickets in advance, which come at a very reasonable price considering the value.The tickets include one drink + $20 contribution to our charity parter (Feeding HK) + a mixtape by The Groove Thief + 6 hours of the best reggae experience in town. We present this with some great partners and friends: - Hausmasheen - The Groove Thief - Heavy Hongkong - Paragon Sound System - Africa Soul Party - Victoria Recreation Club - Feeding Hong Kong The event is brought to you by OoOH, a subsidiary of C&Co of Hong Kong. We can't wait. We really can't... See you all at the launch of the George Lukas Reggae Movement!