香港以招牌、广告和商品闻名，背后歷史值得细味。二战结束后，香港不但成为东亚一大出口中心，更发展出独特的消费奇观。在这社会变迁下，本地平面设计行业不单适应这种转变，更为社会奇观推波助澜。 香港都市呈现海量炫目的图像，当中绝大部分都曾由手工製作。小至一支霓虹光管、印刷品上一段文字，都经过细心设计。本展览将聚焦我城奇观背后不可或缺的的招牌、广告等平面设计工作，探寻人手设计时代的骄人工艺。 Hong Kong’s abundance of signs, advertisements, and commodities has an illuminating history. The post-WWII era especially saw Hong Kong become not only a major export centre in East Asia but also a unique spectacle of consumption. In those decades, also the local graphic design industry adapted to the changing market—an industry that to an important extent defined the territory’s spectacle. Often seen as a distant overload of images, Hong Kong’s spectacle was largely handmade. Every coloured tube of neon light, every tagline in each print ad had been carefully and manually designed. The exhibition highlights the practices that were involved in the designing of Hong Kong’s spectacle of signs and advertisements. This is a long-overdue probe into the craft behind the image.