HKDI Master Lecture Series 2023 “Nuovo Design Italiano” By Hong Kong Design Institute Master Lecture Series aims to delve into the history behind Made in Italy and Italian design About this event Themed “Nuovo Design Italiano”, HKDI Master Lecture Series 2023 is part of the year-long festival “Viva Italia” to give participants a holistic view of Italian design culture and an in-depth understanding of its characteristics and the latest developments. HKDI has invited Italian design academics from Istituto Europeo di Design (IED) to delve deep into various topics related to Italian design from 6 to 8 Nov 2023 including trends in design, contemporary photography, craftsmanship and technology as well as art and technology. Under each topic, there will be a 40-minute lecture, followed by a 15-minute Q&A session (except lecture 4 which will consist of 30-min panel discussion). Please scroll down for details of our amazing speakers line-up. Registration Link: https://hkdiMLS2023.eventbrite.hk

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[Lecture 1] 6 November 2023, Monday | ITALIAN PHOTOGRAPHY: THROUGH THE LENS OF AN ARTIST AND HIS STUDENTS Prof Silvio WOLF Professor of Photography and Visual Arts, Istituto Europeo di Design (IED) 15:30 HKT (UTC/GMT+8) Silvio Wolf is an artist known for his site-specific installations and lens-based work, leading viewers to perceive a simultaneous past and present, here and elsewhere, a threshold and coexistence of time and space, using still and moving images, projections, light and sound, either individually or in combination. This lecture will address his personal experience as an artist, in relation to the panorama of contemporary Italian Photography, and add the perspective of a new generation of photographers nurtured, artistically and intellectually, through his academic practice in Photography and the Visual Arts. [Lecture 2] | 7 November 2023, Tuesday | MADE IN ITALY: CRAFTSMANSHIP AND TECHNOLOGY Prof Frances VENNERI Lecturer , Istituto Europeo di Design (IED) 10:30 HKT (UTC/GMT+8) To embrace effective development strategies in design, it is necessary to have traditions, skills, technology, knowledge and cultural experiences. The Italian creative industry's skill is the ability to create designs through the interaction between cultural traditions and local factories that are capturing the global market. The definitive success of a project lies in the intersection of new values that are linked to the environment, social equity and the important role of culture. [Lecture 3] | 8 November 2023, Wednesday | TRENDS IN DESIGN: NOTHING WILL EVER BE LIKE TOMORROW Prof Giovanni OTTONELLO Creative Director, Istituto Europeo di Design (IED) 11:30 HKT (UTC/GMT+8) Even today, three years after the pandemic, we are still trying to find a difficult normality and we observe the events happening around us with bewildered eyes. What will be the future scenarios? What will be the words that will help us design objects useful to get through this phase? We will also see how the past Milan Design Week narrated new forms, technologies and colours. The tale of upcoming trends will help us to be more contemporary and more coherent in order to design solutions for tomorrow's citizens. [Lecture 4] | 8 November 2023, Wednesday | REALITY SHIFT: IN THE AGE OF ARTIFICIAL INTELLIGENCE Prof Martin ROMEO Coordinator of Master in Visual Arts for the Digital Age, Istituto Europeo di Design (IED) 16:30 HKT (UTC/GMT+8) The lecture explores emerging trends in the creative design field, influenced by the rapid advancement of web 3.0 and new online work platforms. Artificial intelligence is not only shaping a shared vision but also opening doors to personal and participatory creativity, offering a range of tools from idea generation to product design. In Italy, hybrid realities are redefining digital cultures, creating synergies among design, fashion, and art. The new Italian design landscape witnesses digital artists collaborating with algorithms to craft storytelling that aligns with the dynamics of social networks, effectively communicating through text and imagery.