HKIFF Page on Timable http://timable.com/page/hkiff Popcorn and movies go hand in hand, delighting your taste buds while you also indulge in a visual feast. With these thoughts in mind, emerging artist Vivian Ho chose a Popcorn Mountain as the symbol of the 38th HKIFF (Hong Kong International Film Festival). With its different vistas and strange and wonderful inhabitants, Popcorn Mountain signifies the filmmakers, talents and audience from around the world coming together at the HKIFF. Vivian describes the key art as colourful and joyful, setting the tone for a vibrant launch of HKIFF, which gets underway on March 24, 2014. “The idea behind my work is that with your first bite of popcorn, you embark on an amazing journey in Hong Kong,” said Vivian. “For example, you can enjoy a spectacular view from the peak with Mr. Robot, or read some amazing tales under towering mushrooms. You can play a love song on the coral reefs or swim through the clouds.” She hopes highly acclaimed filmmakers and their films from all over will come to the Popcorn Mountain (Hong Kong). Vivian continued, “In Hong Kong, there are no borders and no distance, but instead endless possibilities. I want to invite everyone to join the 38th HKIFF party and explore the whimsical world of films.” Li Cheuk To, the Artistic Director of the Hong Kong International Film Festival Society, was pleased to note that, “The HKIFF key art designers are getting younger. Vivian Ho was born in the 90s, and her designs are audacious and daring. For us, youth offers a fresh vision and perspective, bringing new and novel ideas to the global film industry. We hope that by supporting such a young artist, we can encourage a new generation to consider a career in the creative industry.”