Objectives - To promote Hong Kong as the regional hub for distribution and production of film, TV programs and entertainment-related products in Asia pacific - To promote cross-media, cross-businesses partnerships Major Exhibit Categories - Distribution, production and acquisition of film, TV programmes, animation, digital entertainment/ games - Terrestrial TV / cable TV / pay TV and satellite broadcasting companies - Video and disc production, distribution and rental - Internet broadcasting and distribution - Pre-production and shooting locations, film commissions - Film and broadcasting equipment and technology companies - Production and post-production services - Special effects, props and costumes - Cinema operation and management - Entertainment licensing - Artist management - Film and entertainment festivals / fairs organisers - Industry associations - Film and entertainment magazines and medias - Finance, film insurance, entertainment-related professional services - Service providers to the entertainment industry