adidas is launching an interactive World Cup exhibition - adidas battlefield AT HYSAN PLACE & LEE THEATRE. The spirit of all in attitude, determination, friendship and enthusiasm will be portrayed through the classic comic characters from “Captain Tsubasa”, together with the innovative and interactive World Cup exhibition, adidas is creating the all in atmosphere in town.
Four characters from the well-known Japanese football comic “Captain Tsubasa”, including Kojiro Hyuga (小志強), Genzo Wakabayashi (林源三) , Taro Misaki (戴志偉) and Ōzora Tsubasa (麥泰萊), will appear in the bustling Causeway Bay starting from today. The four characters will appear as giant figures in around 5-meter height and will be wearing adidas football jerseys and the latest adidas Battle Pack football boots, exhibited outside HYSAN PLACE & LEE THEATRE. Kojiro Hyuga (小志強), one of the four characters, has already landed Causeway Bay this morning. The other three characters will be arriving in early June to join the battle in Causeway Bay.
From early June, two giant figures of Taro Misaki (戴志偉) and Ōzora Tsubasa (麥泰萊) will be revealed outside HYSAN PLACE along Kai Chiu Road, while Genzo Wakabayashi (林源三) will appear in the LEE THEATRE to welcome public to adidas battlefield located inside HYSAN PLACE atrium. adidas battlefield is a large-scale interactive World Cup exhibition. Inside the adidas battlefield, The Battlepack studio is set inside the pentagonal exhibition hall for the public to enjoy a brand new experience of the projection photo-taking and to express their all in attitude.
A giant official 2014 FIFA World Cup Brazil™ match ball will be placed on the roof at the exhibition hall. Besides, various LED screens are installed around the venue for showing adidas players and World Cup related news, providing the football fans an all-in experience during World Cup!
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