​ Recognised as the first corporate engaged in intangible cultural heritage (ICH) related campaign, New World China Land showcases contemporary sculptures featuring the ICH items in Mainland China alongside an installation art entitled “The Urban Cultural Typecase” which demonstrates Hong Kong’s collective memories. Through the installation art, visitors can have a better understanding of Hong Kong’s ICH items such as Fire Dragon Dance, Bun Scrambling Competition, making techniques of Bamboo Steamer and White Iron, Cantonese Opera and Movable-type Printing.