The HKTDC Hong Kong International Wine and Spirits Fair is a premier event that provides an unrivalled opportunity to source products and keep up to date on the latest market developments. The fair leverages on Hong Kong’s reputation as the wine hub in Asia with its favorable wine trading environment. Hong Kong enjoys the key connections with mainland China and other Asian countries which have been well exploited by Hong Kong’s wine trading industry. The 2014 show features over 1,000 exhibitors covering all aspects of the drinks business; it is not just limited to Old World producers and New World wineries but also a huge array of spirits from different regions. This year, we welcome Ministry of Agriculture, Forestry and Water Economy, the Republic of Macedonia and Australia In Vines Association Inc. to participate for the first time and enhance the diversity of the fair. Whisky wonders One of the major highlights of the 2014 show is the dedicated exhibition zone and bar area for whisky.Visitors have another opportunity to connect with exhibitors carrying whisky products which will be staged near the Whisky Bar area in Hall 3 Concourse. The sophisticated setting of the Whisky Bar provides an appropriate arena for tasting and learning more about whisky in particular enhancing visitors’ knowledge and experience of the so-called “water of life”. The Tasting and Education sessions, held at the Bar area during the fair, are designed to appeal to all visitors, be they whisky neophytes or aficionados. Whisky producers will be on site to introduce their products, provide advice on appreciation and offer tastings. Stay ahead of the market with wine education events The show offers an unparalleled opportunity to keep up with the latest developments in the industry. Events and activities include the Wine Industry Conference, master classes, wine tastings, cocktail demonstrations at Ice Bar, seminars and buyers forums. A particular highlight is the series of fine wine tasting sessions, supported by HSBC Business Banking. New this year are two notable events. "The Asia-Oceania Sommelier Baron’s Table" is a forum that focuses on the development of young sommeliers in Asia, while the “Management Power-up Workshop for F&B Operators - How to Well-utilise Sommeliers/ Wine Steward Position?” discusses how to maximize the effectiveness in communication between the operators and sommeliers/ wine stewards. Building networks The wine and spirits industry is by its very nature a sociable sector, and personal connections are vital to success. The fair enables buyers to make business contacts with more industry peers and overseas media through networking receptions and happy hours. ​Asia’s Choice, Asia’s Voice The 2014 Cathay Pacific Hong Kong International Wine & Spirit Competition Market Cathay Pacific Hong Kong International Wine & Spirit Competition by IWSC Group will again be the highlight of the fair. As one of the largest wine and spirits competitions in Asia, award-winning results are going to be announced at the fair which provides an excellent chance for additional exposure of awarded products. A number of regional food matching categories are introduced; winners could as a result further market themselves specifically together with authentic dishes to Asian food and beverage industries. A discounted price of HK$1,000 per entry (Original: HK$1,500) will be exclusively offered to the Hong Kong International Wine & Spirits Fair 2014 exhibitors for entering into the competition. Click here for more information about the competition. For more details, please visit http://www.asiasbestwinesandspirits.com/ - 6-7 Nov Trade Only (aged 18 and above) / 8 Nov Open to public by ticket admission.