Hong Kong, long a major sourcing centre for the global fashion industry, is rapidly emerging as Asia’s lifestyle hub, setting trends for the region and beyond. HKTDC Hong Kong Fashion Week for Fall/Winter and its concurrent fair, HKTDC World Boutique, Hong Kong, have played an integral role in the city’s transformation. Together, the two fashion fairs draw huge numbers of buyers from all over the world. World Boutique, Hong Kong is a consortium of international fashion brands and designer collections. The fair will showcase over 600 world-renowned brands from 18 countries and regions, including first-time participating countries Finland and South Africa. Fashion brands and designer such as MOISELLE, Shanghai Tang, Zalora, i.t and IKA BUTONI will also take part. Fair highlight include the Hong Kong Fashion Extravaganza presented by Audi Hong Kong on the first day of fair (19 January), showcasing the latest fashion from internationally celebrated fashion designers: Hong Kong’s designer duo Eri and Philip Chu; New York haute couture designer Loris Diran; Swedish couture fashion designer Lars Wallin and an award-winning Chinese fashion designer Wang Yutao from Beijing. Hong Kong in Fashion http://hkinfashion.hktdc.com/#happening Celebrating World Boutique, Hong Kong, a world-leading fair for fashion brands, Hong Kong in Fashion will spread its magic through the city, in shopping malls, coffee shops, boutiques, beauty stores and lifestyle restaurants. Let’s indulge in fashion in Jan. Trade visitors can reserve Free admission badge via: Visit www.hktdc.com/wap/wb/t012 SMS email address to (852) 6390 0702 Download "HKTDC Mobile" APP Admission: 19-21/1 Free admission for trade visitors aged 18 or above only 22/1 Free admission for public aged 12 or above