The two-week event is dedicated to amplifying Hong Kong's design prowess and sparking collaborations throughout the Greater Bay Area (GBA). Offering ample networking opportunities and aiming to inspire the public to integrate design into their daily lives for greater enrichment, visitors can look forward to a diverse array of exhibitions, innovative product showcases, fashion shows, design business matchmaking events, and a host of other engaging activities.

The year ‘'GBA Creative Fortnight’ themed ‘What’s NE(X)T’, showcases the power of design through the three essential pillars of Experience, Explore, and Exchange.

The theme of the ‘GBA Creative Fortnight’ is ‘What's NE(X)T’, showcasing the power of design through the three essential pillars of Experience, Explore, and Exchange. Three distinct zones have been specially designed to guide the audience's journey: ‘Experiential Passage’ offers a sensory journey through innovative design concepts and immersive installations；‘Co-creation Commons’ encourages collaboration and idea exchange among designers, fostering a culture of innovation；‘Networking Area’ provides a platform for creatives, industry professionals, and enthusiasts to connect, share insights, and forge meaningful partnerships to drive the future of design in the region.