Korea: The land of any excuse for a romantic gesture.
Happy Rose Day, with love from Seoul
Because Koreans love giving away flowers almost as much as they love taking advantage of random marketing opportunities
Korean florists are so greedy.
Not content with the thousands of truckloads of carnations they sold last week for Parents Day, and more for Teachers Day tomorrow, May 14 has also unofficially been deemed a flower-giving day -- Rose Day, to be precise.
Men and women carrying bouquets of roses can be spotted all over Korea, and "Rose Day" has been the most searched-for term on search engines in Korea all morning.
Non-florists are taking advantage of the marketing opportunity, as well.
Piaget Korea is giving away real Yves Piaget roses (the rose peony was renamed the Yves Piaget rose in 1982) with any purchase from its jewelery brand's Rose Collection.
Everland, Korea's largest theme park, is offering 30 percent off evening admission for all couples tonight. The park will be hosting a festival with live music and fireworks against a backdrop of a million roses of 850 varieties.
Lotte Hotel's Peninsula restaurant is hosting a party with food, wine and jazz for ₩60,000 per person. A gift coupon for Eblin, a Korean lingerie brand, is included with the price of admission.
And, as always, random and barely relevant surveys are being held in honor of the occasion.
According to a survey of professional "couple-managers" (matchmakers) released by matchmaking company Daks Club, the type of man that women should be most wary of is the guy "who doesn't introduce his friends or family to you even after you have begun dating." Presumably because he has a lot to hide under all those flowers.
Actress Sung Yuri posted this photo on her Facebook page for Rose Day.
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