Subject name: SD2301: Image & Type Tutor: Clive Ng / Leo Chan / Myke Cheng / Eliza Ling / Joyce Yuen Aims of the Subject This subject is to introduce the essence of visual communication: In a competitive world of communication, the acceptance and rejection of a message depends not only on the message alone, but also on the representation of visual idea. It is essential for design beginner to understand the message associate with different images, styles and how such message interacts with different layout formats. Students will exercise methods and principles for them to tackle various challenges from what to tell(message) to how to show(visual) it in printed media.