As part of our international knowledge exchange endeavour, Hong Kong Design Institute (HKDI) has invited a number of design experts to shed light on the current and future approaches of Swiss design across architecture, graphic, industrial, fashion and textile design as well as art and technology from their practice, teaching or research. Themed “Swiss inspiration: Swiss design today-tomorrow”, this autumn Master Lecture Series offers a deeper insight into the sometimes difficult-to-explain fascination of such a small and diverse nation that has produced so many design icons and innovations in the last century. Key topics covered: - Swiss Style Design - Immersion - Made in Switzerland - Swiss Architecture - Brand Design from Switzerland - Swiss Typographic Style - Swiss Fashion Design - Innovative Textiles Under each topic, there will be a 45-minute lecture (except Stunning Swiss Style Design which will also consist of a 30-minute opening ceremony), followed by a 15-minute panel discussion and Q&A session. Please scroll down for details of our amazing speaker line-up. Registration Link: https://bit.ly/3Tx04Xo

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DAY 1 | 31 October 2022, Monday | Stunning Swiss Style Design Opening Ceremony Opening Remarks by the Guest of Honour Mr. Rolf Frei Consul-General, Consulate General of Switzerland in Hong Kong 15:00 HKT Master Lecture Prof. Michael Krohn Professor of Design, Head of Center for Sustainability, Zurich University of the Arts, Switzerland 15:30 HKT Switzerland, as a small country in the heart of Europe, cleverly used industrialization in the 19th and 20th centuries to set new standards in design and innovation... Details: https://bit.ly/3Tx04Xo DAY 2 | 1 November 2022, Tuesday | Immersion in the Age of Anxiety Prof. Dr. Chris Salter Professor for Immersive Arts and Director of the Immersive Arts Space, Zurich University of the Arts, Switzerland 16:30 HKT In the post-pandemic period of isolation and anxiety, immersive experiences seem to be demanded more than ever... Details: https://bit.ly/3Tx04Xo DAY 3 | 2 November 2022, Wednesday | Made in Switzerland Prof. Michael Krohn Professor of Design, Head of Center for Sustainability, Zurich University of the Arts, Switzerland 16:30 HKT This lecture will provide a deeper insight into current design culture and production in Switzerland... Details: https://bit.ly/3Tx04Xo DAY 4 | 3 November 2022, Thursday | Contemporary Swiss Architecture, Condensed Programmes and Functions in Change Anne Uhlmann Co-Owner of Birchmeier Uhlmann Architekten, Switzerland 16:30 HKT The densification of cities and their social changes require constant reinterpretations of function and programme... Details: https://bit.ly/3Tx04Xo DAY 5 | 4 November 2022, Friday | Brand Design from Switzerland – a Brand Story Peter Vetter Emeritus Senior Lecturer and Researcher, Zurich University of the Arts, Switzerland 16:30 HKT The relationship between innovation and design, but also the longevity of brands is an interesting question that is still of great relevance today... Details: https://bit.ly/3Tx04Xo DAY 6 | 7 November 2022, Monday | Swiss Typographic Style Sandra Bischler Research Associate, Academy of Art and Design Basel, Switzerland 16:30 HKT This lecture will show how “Swiss Style” – attributed as neutral, precise, and functional – emerged and how it found its way into design history surveys... Details: https://bit.ly/3Tx04Xo DAY 7 | 8 November 2022, Tuesday | Sustainable Swiss Fashion Design Isabela Gygax Artistic-scientific Associate, Zurich University of the Arts, Switzerland 16:30 HKT A crucial element of garment production is the use of resources. Current conventional sourcing methods too often involve various catastrophic exploitation... Details: https://bit.ly/3Tx04Xo DAY 8 | 9 November 2022, Wednesday | Innovative Textiles in the New Era Dr. Verena Ziegler Research Associate, Interaction Design Department, Zurich University of the Arts, Switzerland 16:30 HKT The speaker will introduce her research on blended performative processes and practices (resonance, affect and matter) with feminist queer and postcolonial theories that propose a new ontological queer-paradigm: the post-digitalturn – Crafting 4.0... Details: https://bit.ly/3Tx04Xo